# Tanobel: A Legacy of Excellence in Indonesia’s Bottled Water Industry
Since its inception on September 17, 2003, PT Sariguna Primatirta—operating under the brand identity Tanobel—has revolutionized the Indonesian bottled drinking water industry. The company first entered the market with the "Anda" brand, setting the stage for a period of rapid expansion and industry-leading innovation.
## The Rise of Cleo: Innovation and Recognition
In March 2004, the company launched its flagship product, Cleo Pure Water. This milestone marked the beginning of a nationwide expansion, with Cleo establishing itself as a household name. Available in a diverse range of formats—from 250 mL cups to 19 L gallons—Cleo offers high-quality hydration tailored to every consumer need.
The company’s commitment to excellence is evidenced by several key milestones:
* International Certification: In 2008, PT Sariguna Primatirta achieved the prestigious ISO 9001:2000 and ISO 22000:2005 certifications, underscoring its dedication to rigorous quality management and food safety standards.
* Industry Leadership: Recognized by the Indonesian World Record Museum (REBI) as the pioneer of oxygenated bottled water in Indonesia, Cleo continues to lead through scientific innovation.
* Integrated Production: Tanobel manages a fully integrated supply chain, overseeing every phase from raw material processing to final packaging, ensuring total control over product purity.
## Advancing Talent: The Tanobel Acceleration Program 2026
Recognizing that human capital is the foundation of innovation, Tanobel has launched the Tanobel Acceleration Program 2026. This initiative is designed to cultivate future leaders through intensive learning, cross-functional rotations, and strategic mentorship from industry experts. The program focuses on building technical, operational, and managerial competencies.
1. Management Trainee (Operations Focus)
This track prepares the next generation of leaders to oversee factory operations.
* Education: Degree (D4/S1/S2) in Mechanical, Industrial, Chemical, or Electrical Engineering.
* Experience: Fresh graduates or professionals with up to one year of experience.
* Requirements: Minimum GPA of 3.30, strong leadership background, advanced problem-solving skills, and excellent presentation abilities.
* Availability: Must be willing to be stationed anywhere across Indonesia.
2. Managerial Development Program (MDP)
The MDP is a professional program dedicated to developing high-potential candidates into seasoned managers.
* Education: Degree (D4/S1/S2) in Mechanical, Industrial, Chemical, or Electrical Engineering.
* Experience: Minimum of three years in a leadership role.
* Requirements: Minimum GPA of 3.30, proven track record in team management, analytical mindset, and an open-minded approach to professional challenges.
* Availability: Must be willing to be stationed anywhere across Indonesia.
3. Marketing & Sales Development Program
This program fosters future leaders in the commercial sector, focusing on market growth and brand strategy.
* Education: Degree (D4/S1/S2) in any field of study.
* Experience: Fresh graduates or professionals with up to one year of experience.
* Requirements: Minimum GPA of 3.00, strong interest in sales and marketing, superior communication skills, and possession of a valid driver’s license (SIM A/C).
* Availability: Must be willing to be stationed anywhere across Indonesia.
By joining the Tanobel Acceleration Program, aspiring professionals are given the tools to thrive in a fast-paced environment while contributing to a brand that has become a symbol of quality and innovation throughout Indonesia.