# Inside Livehaf: Career Opportunity for a Senior Creative Content Strategist
Finding a fashion brand that truly understands the balance between everyday comfort and accessible pricing is rare. Enter Livehaf, a prominent Indonesian e-commerce label established in 2015. Originally launched under the banner of "Live Healthy And Fit" as an activewear line, the company transitioned in 2017 to focus heavily on versatile daily wear. Today, it stands as a trusted name across social media, catering to urban professionals and everyday consumers earning under IDR 15 million who refuse to compromise on style or break the bank.
Although rooted in the MSME (Micro, Small, and Medium Enterprises) sector, Livehaf holds an ambitious vision to become a globally recognized fashion leader. To fuel this rapid growth, the brand is currently expanding its creative division and searching for a talented Senior Creative Content Strategist to shape the future of its digital footprint.
## The Role: Shaping the Voice of Livehaf
As a Senior Creative Content Strategist, you will sit at the very heart of the brand's storytelling engine. This position goes far beyond simply brainstorming; it requires you to translate brilliant concepts into high-performing creative assets. Working within the dynamic creative team, you will curate end-to-end production experiences tailored specifically to target audiences, digital platforms, and culturally relevant micro-moments.
Your expertise will guide pre-production strategies from conception to execution. By meticulously drafting checklists, proofreading content plans, and cross-referencing details regarding products, talent, properties, locations, and accommodations with Pre-Production Meeting (PPM) guidelines, you ensure seamless operations.
Furthermore, you will collaborate closely with the Assistant Creative Content Supervisor and Senior Videographer. Together, your mission is to engineer industry-leading viral content for the fashion retail space while keeping all supporting documentation organized and accessible.
## Core Responsibilities
Stepping into this pivotal role means managing a diverse portfolio of creative, logistical, and strategic duties. Your day-to-day responsibilities will include:
* Content Operations & Copywriting: Handle the batching, uploading, and copywriting for dynamic platforms like TikTok and Instagram, including writing a minimum of eight dedicated TikTok scripts every month.
* Talent & KOL Management: Source, categorize, and build relationships with models and Key Opinion Leaders (KOLs) across various industries. Negotiate partnership agreements, compensation terms, and deliverables to ensure mutually beneficial campaigns.
* Logistics & Pre-Production: Coordinate schedules, reserve shoot locations, liaise with vendors, and manage administrative workflows from pre-production to final delivery.
* On-Set Support: Oversee shooting days by preparing accommodations, managing wardrobe and Livehaf products, and handling supporting properties.
* Administrative Oversight: Maintain orderly physical and digital databases for creative documents, process invoices, manage expense reports, and coordinate team meetings or presentations.
* Strategic Deck Creation: Build comprehensive presentation decks for catalog shoots, outdoor photography, TikTok production locations, and KOL preferences.
## Candidate Requirements
To thrive in this fast-paced environment, applicants must bring a unique blend of strategic foresight, creative flair, and rigorous organizational skills. The ideal candidate meets the following criteria:
* Educational Background: Holds a minimum of a Bachelor’s Degree from any major.
* Experience: At least 2 years of professional experience working as a creative content strategist or in a closely related role.
* Technical Proficiency: Advanced knowledge and proven experience in scriptwriting, copywriting, and content direction specifically tailored for TikTok.
* Market Awareness: A deep understanding of TikTok algorithms, local cultural nuances, and emerging social media trends, paired with the analytical ability to translate data into actionable content ideas.
* Skills: Exceptional communication abilities, meticulous attention to detail, and a harmonious balance of creative vision and technical execution.
* Portfolio: A demonstrable track record of successful creative content strategies showcased through a professional portfolio.
* Work Arrangement: Willingness to work on a full-time, 5-day-a-week schedule on-site in BSD, Tangerang, Banten.
If you possess a passion for pitching ideas just as intense as your love for bringing them to life, this is your chance to leave an indelible mark on one of Indonesia's most ambitious emerging fashion powerhouses.